Telemundo

HIGH10 MEDIA’S CHALLENGE

Our objectives are born out of Telemundo’s vision for the future of Hispanic entertainment. The endeavor is to leverage Telemundo’s over arching themes and key moments throughout the year in a curated and meticulous manner to shape the telling of NBCUniversal Telemundo Enterprises and communicate why it is the #1 Spanish-language broadcaster.

UPFRONTS

We established, and secured relationships with key outlets, ensuring appropriate contacts were in place in advance of Upfronts. High10 Media focused on maximizing media participation on the livestream press conference hosted by Telemundo in advance of the combined NBCUniversal Upfront presentation.

WHAT HIGH10 MEDIA HAS BEEN DOING
  • Raise awareness of and shape the messages of NBCUniversal Telemundo Enterprises AND its programs
  • Bring Digital messaging to life via social media engagement, speaking opportunities, and press outreach
  • Raise executive profiles
  • Manage press attendance at high-profile company events
  • Share ratings successes
2017

NBCUniversal Telemundo Enterprises revealed its 2017 Upfront theme of “Shift Happens,” a nod to the changes taking place in Hispanic media where more and more consumers are increasingly choosing Telemundo as their preferred place for entertainment, news and sports.

2018

The Upfront theme, “Beyond Language. Powerful Consumers,” underscored the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence.

TELEMUNDO CENTER

We established, and secured relationships with key outlets, ensuring appropriate contacts were in place in support of the launch of the New Telemundo Center, which spans 476,000 square feet (the equivalent of 7 soccer fields). The building is approximately 2 1⁄2 times larger than the US Capitol building, residing on 21 acres of land and is equipped with 13 state- of-the-art production studios, two digital production studios, and seven fully- capable production control rooms. From planning through opening, Telemundo Center generated 3,000 construction jobs and $400 million in sales for Florida businesses. Over the next 20 years, the facility is expected to contribute at least $360 million in Florida taxes.

WHAT HIGH10 MEDIA HAS BEEN DOING

Working closely with the Telemundo team, High 10 endeavored to create pre-event buzz in national media that would not cannibalize the media coverage we wanted for the grand opening day.

  • We secured an interview with Cesar Conde, Chairman of NBCUniversal International
    Group and NBCUniversal Telemundo Enterprises on CNBC and a featured article in
    the Wall Street Journal.
  • High10 Media supported appropriate messaging, which gave Telemundo a timely
    national media boost and gave the new Center prominent positioning without being the sole focus of the article/interview. Another pre-event media boost included a short but well-read item in Axios. These strategic media placements had the desired effect and helped pave the way for significant media attention on April 9th and beyond.

High 10 Media secured coverage which included:
  • Wall Street Journal
  • CNBC
  • The Hollywood Reporter
  • BILLBOARD
  • Miami Herald
  • Fast Company
  • Forbes
  • Business Insider
  • Adweek
  • Advertisting Age
  • Digiday
TELEMUNDO DEPORTES FIFA WORLD CUP

Telemundo is the exclusive Spanish-language carrier of the 2018 FIFA World Cup in the United States. The network implemented digital activations and partnerships ensuring the most complete, digital and linear tournament experience for all fans. In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, new digital initiatives surrounding the network’s coverage of the tournament included a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT – for the Instant Games platform on Messenger and Facebook and an interactive bracket (or “quiniela”) experience.

WHAT HIGH10 MEDIA HAS BEEN DOING

High10 is focused on maximizing “World Cup Fever” and communicating with trade and national media outlets Telemundo’s all-encompassing plans to bring the tournament to wide audiences in the United States.

Results

Thus far High 10 Media has secured coverage which included:

  • CNBC
  • Cheddar TV
  • Adweek
  • The Hollywood Reporter